CLG Injury Law is one of Atlantic Canada's longest-standing personal injury and disability law firms, serving clients across New Brunswick, Nova Scotia, and Prince Edward Island. Founded in 1987 by Joseph E. Cantini in Moncton, the firm has grown to six offices across the region and is led today by Partners Toby Bristow and Jennifer Garagan.
CLG Injury Law had deep roots, a strong reputation, and nearly four decades of trust built across Atlantic Canada. The challenge was modernizing their digital presence without losing any of that. The firm needed to feel current and accessible to today's generation of clients while staying true to where they came from. They are a Maritime firm, through and through, and the new identity had to reflect that. Local, grounded, and built to last, but also sharp enough to stand alongside any major firm in the country.
We delivered a full digital transformation for CLG Injury Law that honored their history while positioning them for what comes next. The work covered brand identity, website design and development, social media content, and ongoing digital marketing. Every decision was rooted in one idea: this firm belongs to Atlantic Canada. The result is a brand that feels modern and confident while staying deeply connected to the communities CLG has served for over 35 years.
The three waves in CLG's logo were the client's own idea, and it was the right one. Each wave represents one of the three Atlantic provinces they serve. Green for New Brunswick, red for Prince Edward Island, and blue for Nova Scotia. Our role was to refine that concept and build a full visual identity around it. Balancing three distinct colors across a single brand system was a genuine creative challenge, and we solved it with intention. On lawyer profile pages, each attorney is connected to their province through color. On service pages, custom illustrations carry the same palette. Across all social media content, the three colors appear in consistent ratio, giving the brand a cohesive look without any one province feeling secondary. The result is a brand identity that communicates trust, regional pride, and a firm that truly belongs to the people it serves.
We designed and built a full multi-page website for CLG Injury Law on Webflow, structured to serve clients across three provinces and six office locations. The site covers every practice area the firm handles, from motor vehicle accidents and serious injuries to long-term disability and insurance disputes. Built for speed, mobile responsiveness, and search visibility, the website gives each location and service area its own dedicated page, strengthening CLG's regional SEO footprint. The design is clean and professional, built to earn trust the moment someone lands on it, especially someone who is going through one of the hardest moments of their life.
We developed a structured content system for CLG across Instagram, Facebook, LinkedIn, and Google Business Profile. Three content buckets anchor the strategy, an Awareness Series of carousel posts that educate and inform, a Value Series that builds credibility through stats, myth busting, and client testimonials, and Firm Posts that highlight the team and the firm's community presence. All content is written in CLG's voice, calm, grounded, and rooted in Maritime identity. City-specific Google Business Profile posts keep each location active and locally relevant. Every post reflects the same principle that guides the brand, this is a firm that is on your side.
We integrated an AI-powered receptionist and website chatbot to modernize how CLG Injury Law connects with clients. The receptionist answers calls instantly, captures inquiries after hours, and ensures no potential client is ever left waiting. The website chatbot handles initial questions, qualifies leads, and provides a consistent digital touchpoint across all six office locations. Every interaction flows directly into the firm's CRM, notifying the team right away so follow-ups happen faster and no opportunity is missed.
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