Linkroo is an AI-powered LinkedIn content assistant designed for creators, founders, and professionals who want to grow their personal brand—without spending hours writing posts. From generating tailored content ideas to writing in your voice and scheduling at the best times, Linkroo makes LinkedIn effortless. Built with authenticity in mind, it helps you stay consistent, engage your audience, and build a credible presence on autopilot.
Linkroo’s brand strategy was centered around clarity, versatility, and emotional connection. We chose a wordmark logo for its simplicity and recognizability—ideal for a platform built for LinkedIn users who value professionalism and personal branding. Our color palette was intentionally selected to resonate with both corporate professionals and creative entrepreneurs: an energetic blue for trust and momentum, paired with vibrant orange for warmth and approachability. Every visual choice—from typography to layout—was made to reflect Linkroo’s core promise: making content creation feel effortless, empowering, and genuinely you.
We chose a wordmark logo for its instant recognition—crucial when speaking to a wide LinkedIn audience. After exploring multiple concepts, we landed on the “LI” mark. It subtly resembles a person seated at a desk, mid-thought or writing—a nod to the creator experience on LinkedIn. Simple, symbolic, and intuitive, it tells the story of productivity, presence, and professionalism in one glance.
Linkroo’s visual identity uses a thoughtful mix of color and typography to strike the perfect balance between professionalism and creativity. We chose a Bricolage grotesque typeface for its clean, modern feel—bold enough to stand out, yet neutral enough to let the content shine. The electric blue primary color signals trust and momentum, while the orange accent adds energy and approachability. Together, these elements create a brand that feels both credible and creator-friendly.
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